Through many painful experiences, we think we have arrived at what that policy ought to be. It is the opposite in many ways of usual promotional practice. We found that we had to rely upon the principle of attraction rather than of promotion. ~TWELVE STEPS AND TWELVE TRADITIONS, pp. 180-81
While I was drinking I reacted with anger, self-pity and defiance against anyone who wanted to change me. All I wanted then was to be accepted by another human simply as I was and, curiously, that is what I found in A.A. I became the custodian of this concept of attraction, which is the principle of our Fellowship’s public relations. It is by attraction that I can best reach the alcoholic who still suffers.
I thank God for having given me the attraction of a well-planned and established program of Steps and Traditions. Through humility and the support of my fellow sober members, I have been able to practice the A.A. way of life through attraction, not promotion.